It’s been an interesting year for album release announcements, to say the least. Credit could perhaps be due to one Justin Timberlake, who back in January surprised fans with a brief video and countdown clock to what turned out to be news of his latest single and album plans.
A few months later, partner-in-crime Jay Z announced the release date for “Magna Carta… Holy Grail” during Game 5 of the 2013 NBA Finals, while Pearl Jam uploaded an ominous countdown clock on its website to reveal the Oct. 15 release date for the new album “Lightning Bolt.” Lady Gaga posted a tattoo on her arm to expose the title of her forthcoming album (“ARTPOP”) that drops on Nov. 11, and now Katy Perry’s camp has taken to the streets—literally—to announce details of her latest studio effort.
Spotted July 29, a giant gold semi-truck traveled through Los Angeles sporting heretofore unreleased information about Perry’s new album. With just the words “Katy Perry – Prism – 10.22.13,” the truck took the social media world by storm before the “Teenage Dream” singer confirmed the truck was driving through the West Coast city. She also hinted that the publicity vehicle will be visiting other cities, encouraging fans to keep tabs on it via Twitter.
Find the #PRISM semi, take a picture and I'll RT you. Don't worry, Los Angeles is just the first stop on the map.— Katy Perry (@katyperry) July 30, 2013
With the album “Prism” now confirmed to drop in October, fans are eagerly awaiting the release of the record’s first single. The last album Perry released, “Teenage Dream,” came out three years ago and spawned five No. 1 singles on the Billboard Hot 100. Perry was only the second musician in history to achieve the feat, after Michael Jackson earned five top-charting singles with his 1985 release, “Bad.”
While Perry has yet to announce any tour plans to support “Prism,” she was included on the lineup for the 2013 iHeartRadio Music Festival, set to take over the Las Vegas MGM Grand Garden Arena from Sept. 20-21. The California native will take the stage alongside fellow pop singers Justin Timberlake and Bruno Mars, as well as legends like Elton John and Queen (with vocals by Adam Lambert), country stars Keith Urban and Tim McGraw, and EDM standouts DJ Tiesto and Zedd.