It has been a banner year for Zac Brown Band – and it’s only July. Behind the momentum of “Uncaged,” the group’s fifth studio effort and 2013 GRAMMY winner for Best Country Album, Zac Brown Band’s ascent in the country music world is at full steam, and really, has rarely wavered since breaking through in 2009.
Accolades and hit songs aside, one of the key components currently setting the boys apart from the rest is the group’s devotion to some good ‘ol fashioned Southern hospitality. In an unprecedented move for musicians, ZBB has scrapped the traditional “Meet and Greet” format for something less awkward, more personal, and downright delicious.
A typical Zac Brown Band “Eat and Greet,” as detailed in the infographic below, comes with enough bells and whistles to rival that of a regular five-star establishment. Launched in March 2011, the unique feature capitalizes on Brown’s personal experience as a former restaurant owner and executive chef in Georgia, who ultimately sold the business and used the profits to follow his dream of being a musician.
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Available to members of the band’s fan club, up to 200 guests have the opportunity to purchase Eat and Greet passes before attending a live show. A mobile kitchen named “Cookie,” the state-of-the-art full tractor trailer designed by Brown and executive chef, Rusty Hamlin (watch him give a tour in the video below), houses such amenities as a full-size refrigerator, four ovens, a six-burner stove, and commercial kitchen, allowing guests to feast in a full array of freshly cooked goodness. The Southern cuisine is served buffet style, and is typically a hearty mix of beef, pork, fresh fruits and vegetables, and dessert, as well as drinks courtesy of partners, Jack Daniel’s and Land Shark Lager.
When they’re not appearing on Kenny Chesney’s No Shoes Nation Tour, fans will have the opportunity to catch Zac Brown Band tour dates for headlining shows well into the fall, including the return of the Southern Ground Music and Food Festival. This year’s event will once again extend over two days in Charleston, S.C., Sept. 27-28, and Nashville, Tenn., Oct. 19-20.