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It may not be Wimbledon, but the Australian Open is often participated in by the same big names in Wimbledon and world tennis tournaments too. For instance, you may be familiar with big time players like Maria Sharapova and Serena Williams who do participate in the Australian Open and thus bring media attention to this major tennis tourney Down Under.
One way that the Australian Open is being promoted to tennis fans in Shanghai in China is through the blue Nanjing Road tram cars. Nanjing Road is one of the busiest streets in Shanghai so this helps make more Chinese and expats aware that the Australian Open is live and kicking.
For Chinese fans who cannot afford the opportunity to get a ticket to the Australian Open, there will also be a Shanghai Live Site where giant TV screens will be set up. As the Australian Open is being conducted in Melbourne Park, Australia, Chinese and foreigners alike can get to watch the live matches as well in Shanghai from these TV screens. Not the same as a ticket to the actual matches but maybe that is as good as it gets for the Shanghai residents. If, however, you are interested in getting a ticket to real matches of the Australian Open, bear in mind that the Australian Open will be conducted this 2008 starting January 14 and will end on January 27.
Some might be interested in the $99 five-day promotional Ground Pass ticket for the Australian Open which basically allows the ticket holder to watch tennis matches at less than $20 per day. This is believed to be the least expensive Ground Pass issued for the Australian Open within the past eight years. If you are up to paying pretty hefty prices for the singles matches instead, you should expect to pay $149.90 per semi finals match (both for the men’s and women’s matches) which used to be just $104 previously; and $249.90 per finals match (also for the men’s and women’s matches) that used to cost just $174.00. Tennis Australia CEO Steve Wood explained that the sharp hike in ticket prices was motivated by the need for additional revenues and higher costs that the tournament incurs this 2008. (Tennis Australia is the nonprofit organization that tries to foster tennis in Australia through the Australian Open.) Woods admitted that Tennis Australia banks on the Australian Open for majority of its income which in turn helps the organization to look for up-and-coming tennis stars who need help to reach their potentials in tennis playing.
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