Unpredictable Year Ahead
We're just a few days into the New Year and already the music world has produced a very interesting tidbit, as it was recently announced that Jay-Z is co-writing the original music score for the forthcoming 3D adaptation of the classic, “The Great Gatsby.” The film is getting the Baz Luhrmann treatment, so it’s only fitting that it will also feature what is sure to be a fresh take on the traditional movie score. And that’s pretty much where we’re at now in the entertainment world.
Such news is normal by 2013 standards as music and its main players are just about everywhere nowadays. We may have lost MTV to reality programming, but we gained iPhones, iPods, iPads, iTunes, Amazon, Google, apps, American Idol, The X Factor, The Voice, YouTube, Spotify, Pandora, commercials, movie trailers, diverse soundtracks, a new and improved, Myspace, and the list goes on. Social media networks like Twitter help provide the kind of access to artists fans only dreamed about. Gone are the days when you’d have to buy entire albums or patiently wait for traditional radio stations to begin playing a new song by your favorite band.
On the other end of the spectrum, you also no longer have to worry about spending hours tracking down the artist behind that tune you liked in that 30-second commercial that one time. In August 2012, the popular music app, Shazam, celebrated a rather major milestone. Thanks to a curious individual who inquired about Pink’s “Blow Me One Last Kiss,” the service recorded its five billionth tag worldwide. According to Shazam, it has become “the world’s leading media engagement company with more than 225 million people in 200 countries and adding another two million new users each week.”
Such handy advancements in technology coupled with widespread access to music have done wonders for up-and-coming bands in recent years. Television and movies in particular have stepped up their games and now routinely feature songs well before they’ve hit the airwaves, or by bands that haven’t yet reached mainstream altogether. Such was the case with many (now) noteworthy artists in 2012 alone including fun., The Lumineers, Alex Clare, Imagine Dragons, Passion Pit, and Neon Trees, just to name a few.
Then there was the global phenomenon known as “Gangnam Style.” In less than six months, Psy’s viral video to rule them all achieved something not even Justin Bieber himself has accomplished (yet). And that, my friends, is one billion views on YouTube. Buoyed by parodies and appearances on The Ellen Show, Saturday Night Live, The Today Show, and word-of-mouth unlike any other, a goofy, catchy song uploaded on the Internet became a continuous reminder of the true power social media has these days.
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While significant changes to the music industry have undoubtedly improved the chances of “hitting it big,” they’ve also greatly stiffened the competition, in addition to blurring the line between what some would consider “selling out,” while others see it as simply capitalizing on a lofty opportunity. Whatever the case, it’s done wonders for some of the hottest bands around, and so much so, that you may even forget how they were launched into the spotlight in the first place. A case could be made for The Black Keys, who largely benefitted from significant TV airtime, but also received a healthy dose of radio play. Subsequent critical success and GRAMMY awards helped solidify their place in the music biz, indicating the enduring importance of quality over quantity. (Even if it’s largely quantity that helps pay the bills).
There’s no telling just what 2013 may bring for the ever-changing music industry, but if previous years are any indication, we’re all in for another wild ride. Experience your favorite artists live with a wide variety of concert tickets on sale now at Vivid Seats.