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March Madness 2017: NCAA Tournament Ticket Prices and Buyer Breakdown

March 10, 2017 by Amy

2017 NCAA Tournament

A month following the selection committee's first-ever sneak preview of sorts, the final NCAA Tournament bracket is just days away from being unveiled.

As fans gear up for the 2017 edition of March Madness, we took another look at NCAA Tournament ticket trends since February's pricing preview.

NCAA Tournament Ticket Purchases in All 50 States

As outlined in the map below, there have been purchases from NCAA Tournament fans in all 50 states, solidifying the notion that March Madness truly does take over the country each year. 

The top 5 highest-selling states belong to those hosting various rounds of the tournament:

1. California (9%) - Hosting in Sacramento and San Jose
2. Utah (8%) - Hosting in Salt Lake City
3. Arizona (7%) - Hosting the Final Four in Glendale
4. New York (7%) - Hosting in Buffalo and New York City
5. Florida (5%) - Hosting in Orlando


Vivid Seats NCAA Tournament Ticket Trends



2017 NCAA Tournament Ticket Trends & Highlights

*As of March 8, fans have paid an average of $234 for tickets to first and second round games. Excluding "All Sessions" tickets, the average price paid is $141.

*In terms of tickets sold, first and second round host site Salt Lake City maintained its stance as the most popular of the group, likely due in large part to its projected hosting of potential No. 1 seed, Gonzaga.

*In terms of the average price paid thus far, Sacramento's Golden 1 Center leads the way at $302 while the BOK Center in Tulsa has registered the most affordable at $187.

*Looking ahead to the regional rounds, fans have paid an average of $389. Excluding "All Sessions" tickets, that price drops down to $268.

*Madison Square Garden in New York has accounted for 34% of all tickets sold to regional games.

*The Sprint Center in Kansas City has offered fans the most affordable average ticket price at $363.


The Cost to Follow Your Team

If your team is projected to make a substantial run in this year's NCAA Tournament, take note of this stat: Over the past 4 years, the average cost to attend every session featuring the championship-winning team was $1,405.

Read more: What it Costs to See a Champion: Final Four and National Championship Game


University of Phoenix Stadium in Glendale Tabbed to Host its First Final Four

The buzz surrounding Glendale's first-ever Final Four has been apparent in organic search traffic, with searches around Final Four ticket-related keywords up 50% YOY over the last nearly three months (1/16-3/8).

With the 2017 Final Four in April, University of Phoenix Stadium adds to its already impressive list of hosted sporting events, which boasts the Super Bowl (2008, 2015), WrestleMania 26, BCS National Championship Game (2007, 2011), CONCACAF Gold Cup, and 2016 College Football National Championship Game.



March Madness 2017 Schedule


First Four
March 14-15
NCAA Tournament Dayton - All Sessions
University of Dayton Arena - Dayton, OH
March 14
NCAA Tournament Dayton - Session 1
University of Dayton Arena - Dayton, OH
March 15
NCAA Tournament Dayton - Session 2
University of Dayton Arena - Dayton, OH


first and second rounds
March 16-18
NCAA Tournament Buffalo
KeyBank Center - Buffalo, NY
March 16-18
NCAA Tournament Milwaukee
BMO Harris Bradley Center - Milwaukee, WI
March 16-18
NCAA Tournament Orlando
Amway Center - Orlando, FL
March 16-18
NCAA Tournament Salt Lake City
Vivint Smart Home Arena - Salt Lake City, UT
March 17-19
NCAA Tournament Greenville
Bon Secours Wellness Arena - Greenville, SC
March 17-19
NCAA Tournament Indianapolis
Bankers Life Fieldhouse - Indianapolis, IN
March 17-19
NCAA Tournament Sacramento
Golden 1 Center - Sacramento, CA
March 17-19
NCAA Tournament Tulsa
BOK Center - Tulsa, OK


March 23-25
NCAA Midwest Regional
Sprint Center - Kansas City, MO
March 23-25
NCAA West Regional
SAP Center - San Jose, CA
March 24-26
NCAA East Regional
Madison Square Garden - New York, NY
March 24-26
NCAA South Regional
FedEx Forum - Memphis, TN


Final four & national championship
April 1, 3
Final Four - All Sessions
University of Phoenix Stadium - Glendale, AZ
April 1
Final Four - Semifinals
University of Phoenix Stadium - Glendale, AZ
April 3
National Championship
University of Phoenix Stadium - Glendale, AZ

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