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Sports NBA Basketball

Nets Already Reaping Benefits of Move to Brooklyn

October 05, 2012 by Amy


The Knicks have Spike Lee, the Lakers have Jack Nicholson, and now, the Nets have Jay-Z. With a few weeks to go before the NBA lifts the lid on the 2012-13 regular season, the decision to move the former New Jersey Nets to Brooklyn is already proving to be quite wise – and lucrative. It appears all the franchise needed was a little change of scenery to pique the interest of basketball fans in the area, perhaps thirsty for an alternative to the New York Knicks. As of Sept. 17, the Nets reported that 10,000 season tickets had already been sold and roughly 45 percent of them were purchased by those hailing from Brooklyn. The anticipation has infiltrated single-game ticket prices as well, which have experienced a drastic increase from a year ago. (See infographic below).

While the move to a bigger market has been a major asset in more ways than one, it’s not just the location change that has fans buzzing. The Brooklyn Nets will become the borough’s first professional sports team since 1957, when Major League Baseball’s Dodgers booked it to Los Angeles for good. Of course, a brand new, state-of-the-art venue with a billion dollar price tag doesn’t hurt, either.

With a capacity of 18,000 for basketball games, the Barclays Center boasts a number of premium seating options and amenities inspired by Jay-Z himself, which also will come in handy throughout the year when the arena moonlights as one of the most marquee concert venues around. In addition to hosting Jay-Z, the Barclays Center has locked in a star-studded lineup for the coming months, including a rare live performance by Brooklyn native, Barbra Streisand, as well as Justin Bieber, Neil Young, Dave Matthews Band, Lady Gaga, Green Day, and Rihanna, helping to already make the venue a worthy competitor to Manhattan’s Madison Square Garden.

The Nets are set to return All-Star Deron Williams, who will have assistance from the trio of Joe Johnson, Gerald Wallace, and Brooke Lopez. Though there’s been some hype surrounding the new “Core 4,” most of the headlines have been reserved for partial owner, Jay-Z, who has been stealing the spotlight leading up to the start of the inaugural year in Brooklyn . Not that it’s unwarranted though, as he was quite influential in making the move happen in the first place and also helped design the new logo and uniform. Plus, everything he touches seems to turn to gold and he’s married to Beyonce, so allowing him to have a helping hand was a pretty smart move. 

Now it’s just up to the Nets themselves to allow the world to see whether or not the hype was all worth it. 


Nets Already Reaping Benefits of Move to Brooklyn - An infographic by the team at

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