Time Inc. Selects Vivid Seats as Official Ticketing Partner for Sports Illustrated Group

- Press Release - 

New York, NY and Chicago, IL, April 5, 2017 – Time Inc. (NYSE: TIME) has selected leading online ticket marketplace Vivid Seats as the official ticketing partner for its Sports Illustrated Group family of sites including SI.com, Golf.com and Fansided.com. Vivid Seats’ branding, links and content will be integrated across the websites and mobile apps of all three sites allowing users to easily purchase tickets to their favorite sporting events nationwide. Sports Illustrated Group and Vivid Seats will deliver a safe, best-in-class ticket buying experience as sports fans consume trusted, high-quality content.

“We are very pleased to provide another resource for our millions of consumers to connect with the games and sports they love,” said Patty Hirsch, Sports Illustrated Group General Manager. “Vivid Seats is a terrific company with a lot of momentum and we have a common mission to serve the fans. This is a terrific partnership for us and the fans.”

“We are happy to partner with one of the most preeminent and respected brands in sports media,” said Eric Vassilatos, co-founder of Chicago-based Vivid Seats. “We at Vivid Seats, together with Sports Illustrated Group, are focused on making this a fan-centric partnership by giving millions of visitors to SI.com, Fansided.com and Golf.com a seamless and convenient way to buy tickets to their favorite sporting events.” 

Fans can now purchase tickets via the Vivid Seats’ links on the navigation bars of SI.com. Dynamic ticket widgets for league and team pages as well as site integrations on Golf.com, Fansided.com and the mobile apps will be rolled out over the next month.

Sports Illustrated Group is added to Vivid Seats’ elite list of more than 50 official partnerships across sports and entertainment including industry leaders such as ESPN, the Chicago Bears, Big Ten Conference, Notre Dame and the Pac-12 Conference. Confirmed sales through Sports Illustrated Group will be backed by the Vivid Seats Buyer Guarantee ensuring authentic tickets to fans or their money back.   


Vivid Seats is the largest independent secondary marketplace for tickets to live sports, concert and theater events. Founded in 2001, the Chicago-based company offers industry-leading affordability across one of the widest selections of premium tickets and event packages. Vivid Seats supports all confirmed orders with a 100% Buyer Guarantee and an in-house customer service team to ensure the safest and most convenient purchase experience. Fans that want to sit closer and see more of their favorite live events can order directly on vividseats.com or by phone at 866.848.8499.

Follow Vivid Seats on Facebook, Twitter and Instagram. Be in the know. Find out about the hottest sporting events, concerts and theater shows through the Vivid Seats blog.


Time Inc.’s Sports Illustrated Group features an unparalleled collection of media brands with portfolios of leading consumer products and platforms that combine to reach more than 73 million sports fans. This includes the most-read sports magazine, the industry’s second largest digital sports network, the FanSided Network - the fastest growing digital network in sports, Sports Illustrated Swimsuit, Sportsperson of the Year, the SI Golf Group (Golf magazine, ‚?™Golf.com, SI Golf +) and Sports Illustrated Kids. For more information, visit ‚?™SI.com and follow @SINow on Twitter, @SportsIllustrated on Instagram and Facebook and SI_mag on Snapchat.


Media contacts:

Marita Hudson Thomas                                                                              Scott Novak

Vivid Seats                                                                                               Time Inc./Sports Illustrated Group

marita.thomas@vividseats.com                                                                  scott.novak@timeinc.com



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