Chelsea Football Club and Vivid Seats Partner for American Tour
July 19, 2023 –– As the countdown to its trip across the Atlantic continues, today Chelsea Football Club announced that Vivid Seats (NASDAQ: SEAT), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, has signed on as an official USA pre-season tour partner.
Chelsea will spend the summer on tour, travelling across America for a series of games during its 2023 pre-season. Throughout the US tour, Chelsea supporters will find Vivid Seats branding on digital platforms and in stadiums at the upcoming matches. For the first time in the Blues’ history, Chelsea will bring its award-winning Club Chelsea hospitality overseas, offering a limited number of premium VIP packages across all the matchday locations. As part of its USA pre-season tour partnership, Vivid Seats Rewards members will have the opportunity to experience these premium packages, as well as additional perks like access to exclusive Open Training sessions.
John Rogers, Chelsea FC’s Head of Global Partnerships, said: “We are pleased to join with a company committed to becoming the ultimate partner for connecting fans to the live events, teams and artists they love.”
“We are thrilled to partner with Chelsea on their pre-season tour to the USA,” said Geoff Lester, Chief Commercial Officer at Vivid Seats. “As we continue to witness the rise of soccer fandom across America, we look forward to expanding our brand awareness among this growing audience, while strengthening our engagement efforts through our industry leading loyalty program.”
The Blues' tour of the USA will begin against Wrexham on Wednesday 19 July at Kenan Stadium in North Carolina. Chelsea’s participation in the first-ever Premier League pre-season tournament in the USA will start at Lincoln Financial Field in Philadelphia on Saturday 22 July against Brighton, then Newcastle United at Atlanta’s Mercedes-Benz Stadium on Wednesday 26 July, before bringing the competition at FedEx Field in Landover, facing Fulham in a London derby on Sunday 30 July. The fifth and final game of Chelsea’s pre-season tour will take place on Wednesday 2 August, with the Blues taking on Borussia Dortmund at Soldier Field in Vivid Seats’ hometown of Chicago, Illinois.
Vivid Seats provides exceptional value through their loyalty program, Vivid Seats Rewards. By allowing fans to earn loyalty points on every purchase that they can redeem for ticket credits, the program provides fans with the opportunity to attend more of their favourite events and, most importantly, make lifetime memories while doing so. In addition to ticket savings, Vivid Seats Rewards includes fan benefits ranging from surprise upgrades to exclusive game-day experiences. The Vivid Seats platform utilizes machine learning (ML) to create a seamless buyer and seller experience and continues to innovate and differentiate its product focused engagement efforts. Vivid Seats also recently launched its first free-to-play product available directly within the Vivid Seats app, fully powered by Vivid Picks.
About Chelsea Football Club
Founded in 1905, Chelsea is London’s most central football club, based at the iconic 40,000-capacity Stamford Bridge stadium. Nicknamed ‘The Blues’, the club lifted the Champions League for the first time in 2012 and has also won the Premier League five times, the FA Cup eight times, the Football League Cup five times, the UEFA Europa League twice, the UEFA Cup Winners’ Cup twice, the UEFA Super Cup twice and the Football League Championship once, in 1955.
The 2021 Champions League and Super Cup triumphs ensured Chelsea became the first club to win all four major UEFA club competitions twice following our earlier successes in those two competitions as well as the Europa League and Cup Winners’ Cup.
The Chelsea FC Women’s team has enjoyed a huge amount of success and completed ‘the Double’ in 2023 by winning the FA Women’s Super League for the sixth time and the Women’s FA Cup for a fifth time. We have also captured the FA Women’s League Cup twice as well as reaching the UEFA Women’s Champions League final in 2021.
In addition to possessing some of the world’s most recognisable players, Chelsea has also invested in our future with a state-of-the-art Academy and training centre in Cobham, Surrey. Since its opening in 2008, the club has won seven FA Youth Cups, back-to-back UEFA Youth League titles in 2015 and 2016, and the U23 and U18 Premier League national championships most recently in 2019/20 and 2017/18 respectively.
The Chelsea Foundation boasts one of the most extensive community initiatives in sport, helping to improve the lives of children and young people all over the world.
About Vivid Seats
Founded in 2001, Vivid Seats is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. Based on the belief that everyone should “Experience It Live,” the Chicago-based company provides exceptional value by providing one of the widest selections of events and tickets in North America and an industry leading Vivid Seats Rewards program where all fans earn on every purchase. Vivid Seats has been chosen as the official ticketing partner by some of the biggest brands in the entertainment industry including ESPN, Rolling Stone, and the Los Angeles Clippers. Vivid Seats also owns Vivid Picks, a daily fantasy sports app. Through its proprietary software and unique technology, Vivid Seats drives the consumer and business ecosystem for live event ticketing and enables the power of shared experiences to unite people. Vivid Seats has been recognized by Newsweek as one of America’s Best Companies for Customer Service in ticketing. Fans who want to have the best live experiences can start by downloading the Vivid Seats mobile app, going to vividseats.com, or calling 866-848-8499.