This Privacy Statement applies to owned and operated by Vivid Seats LLC ("Vivid Seats"). This Privacy Statement describes how Vivid Seats collects, shares, secures and uses the personal information you provide. It also describes the choices available to you regarding the use of, your access to, and how to update and correct your personal information.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at

What information we collect?

We collect information based on your interaction with our website and mobile application.

  • When you browse
    • IP address, Referral Website, Browser Type, Webpage navigation
      • As is true of most websites, we gather certain information automatically. This information is used to measure and track website traffic and improve our overall shopping and marketing experience for our customers.
  • When you create an account and/or make purchases
    • Name, billing address and payment information
      • This information is used to process your order.
  • When you list tickets to sell on our Marketplace
    • Event, location of the event, quantity, section and row of the tickets.
    • Physical location of the tickets to calculate shipping options.
    • Name, billing address, and credit card information to verify your identity and protect the integrity of our ticket marketplace.
    • PayPal address to pay you if your tickets sell.
  • When you subscribe to our e-mail newsletter
    • Email address and zip code
      • This information is used to send you relevant newsletters, offers and promotions.
      • You may opt-out from receiving these email communications, at any time, through the unsubscribe link in each of them.
  • When you communicate with us
    • E-mail address and the other information
      • We use this information to respond to you.
  • When you enter contests or sweepstakes, participate in surveys, or register for other activities on our Web site
    • Name, e-mail address and telephone number, and the other information that is required for entry or participation, which varies.
      • Participation in these surveys and contests is completely voluntary. If you do not participate, we will not request, and you will not disclose, this information.
  • When you purchase tickets for others and provide 3rd party personal information in the billing information
    • Name and address of a gift recipient, in order to fulfill a purchase order
    • Name and phone number of someone who will pick up items for you.

    When you provide us with personal information about your contacts we will only use this information for the specific reason for which it is provided.

    If you believe that one of your contacts has provided us with your personal information and you would like to request that it be removed from our database, please contact us at

User Data Supplementation

We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have about you. This helps us to update, expand and analyze our records, identify new customers, and provide products and services that may be of interest to you. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

Examples of the types of personal information that may be obtained from public sources or purchased from third parties and combined with information we already have about you, may include:

  • Purchased marketing data about our customers from third parties that is combined with information we already have about you, for fraud prevention purposes.

Use of Technology to Enhance the Shopping Experience

The following technology is used to make your shopping experience more relevant.

  • Cookies and Tracking Technologies
    • Technologies such as cookies, beacons, tags, scripts and similar technologies
      • These technologies are used by Vivid Seats and our marketing partners and/or affiliates to track and analyze trends, administer the site, and gather demographic information about our individual users, as well as aggregate user base.
      • Information derived from these technologies is used to personalize your shopping experience. Your browser must accept cookies for you to add items to a shopping cart and rejecting cookies may limit some features on our website. You have control over cookies via your individual browser.
  • Behavioral Targeting / Re-Targeting
    • We partner with a third party ad network to manage advertising on our website and other sites. Our ad network partner uses cookies and beacons to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests. If you wish not to have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here (or if located in the European Union clicking here). Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Updating or Correcting Personally Identifiable Information

Upon request, Vivid Seats will provide you with information about whether we hold any of your personal information. You may update your personal information by making a change on the member information page. You may update or delete your personal information by emailing us at We retain all information for active accounts to provide you services. To request that we deactivate your account, please contact us at We will respond to your request within a reasonable timeframe. We will retain and use your information, even if your account is deactivated, only as is necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Is my Personal Information used for any other purpose?

We may use your personal and account information to provide products or services you have requested, respond to a communication from you, contact you, and as otherwise described in this policy.

We may occasionally send you promotional or product information. If you do not wish to receive promotional or product information, you may opt out of future communications by following the instructions in the e-mail communication.

We may also analyze and act upon your personal and account information as part of our standard business practices.

If you become our customer, we may send you updates on important information about our company and services.

Mobile Application

When you download and use our Services, we automatically collect information on the type of device you use, operating system version, and the device identifier.

If you grant us permission to do so in the mobile application, we will send you push notifications or alerts regarding athletic or entertainment events near you. If you no longer wish to receive these types of communications, you may turn them off at the device level. To ensure you receive proper notifications, we will need to collect certain information about your device such as operating system and user identification information.

We collect your location based information for the purpose of notifying you of athletic or entertainment events that will occur in your area. You may opt-out of location based services at any time by editing the setting at the device level.

We use mobile analytics software to allow us to better understand the functionality of our Mobile Software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the mobile application.

Public Forums

Vivid Seats offers publicly accessible blogs and community forums. Any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personally identifiable information from our blog or community forum, contact us at In some cases, we may not be able to remove your personally identifiable information, in which case we will let you know if we are unable to do so and why. Alternatively, if you used a third party application to post such information, you can remove it, by logging into the said application and removing the information or by contacting the appropriate third party application.

Social Media (Features) and Widgets

Our website includes Social Media Features, such as the Facebook Like button and Widgets, Share this button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Links to 3rd Party Sites

Our Site includes links to other websites whose privacy practices may differ from those of Vivid Seats. If you submit personally identifiable information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Web site you visit.


Some of our pages utilize framing techniques to serve content to from our partners while preserving the look and feel of our site. Please be aware that you are providing your personal information to these third parties and not to


We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at

Will my personal and account information be provided to any other party?

We restrict access to your personal information to those who need access to use it as set forth in this policy. Your personal and account information will never be sold, shared, rented or traded to third parties except under the following circumstances:

  • With service providers that perform certain functions such as shipping orders and processing credit card payments. These third parties may only use personal information as necessary to provide these services to us and not for promotional purposes.
  • With select business partners so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you. This includes our partners that are listed on our site. The information we give these partners may include your name, email address, phone number, and billing address. Vivid Seats is not responsible for the privacy practices of these business partners. If you wish to opt out of this, the process for doing so is described at the end of this section.
  • To respond to subpoenas, lawful requests by public authorities, court orders, or other legal process, as required by law, or to establish or exercise our legal rights or defend against legal claims.
  • When we believe it is necessary to protect the rights, property, or safety of Vivid Seats, our users, or others, including for fraud protection.
  • In connection with a sale of some or all of our business or a merger with another company. You will be notified via email and/or a prominent notice on our Website of any change in ownership.
  • With your prior consent to do so.

You may direct us not to share your Personal Information with third parties (other than our service providers), at any time, by sending an email to or following the removal instructions in the communication that you receive.

How do you protect my personal and account information?

We use Secure Socket Layers ("SSL") encryption technology where your personal and account information is required (such as a credit card number). Our Website is certified by Norton Secured, which verifies that is authentic and that we use SSL security. To view our VeriSign certificate, click on the image of the closed lock or the solid key at the bottom of your browser window. Our Web site security information will appear.

In addition, your personal and account information and transaction history are kept behind our firewall on separate servers. All transaction information is processed under encrypted channels.

We follow generally accepted industry standards to protect your Personal Information, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

If you have any questions about security on our website, you can email us at

Changes to Privacy Policy

Please review this Privacy Policy periodically as we may update it from time to time without prior notice to reflect changes in our data practices. We will post a prominent notice on our Sites to notify you of any significant changes to our Privacy Policy and indicate at the bottom of the notice when it was most recently updated. If we make material changes to the policy that will affect previously collected Personal Information, you will be notified and provided an opportunity to consent to the updated Privacy Policy.

Your continued use of the site following Vivid Seats' posting of a revised Privacy Policy constitutes your acceptance of it and agreement to it. The date on which the policy was revised will appear at the bottom of the policy at all times.

How can I give you feedback or contact you?

You can reach us by email or you can call us toll-free at 866.848.8499. Please note that messages become our property and, unless you direct otherwise, may be used by us for promotional purposes.

Vivid Seats LLC
225 W. Randolph
30th Floor
Chicago, IL 60606

Last updated on June 5, 2017