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Live Music's Big Comeback by the Numbers

October 21, 2021 by Randall Head and Christine Yeo

Post-Covid-19 Concert Recovery Statistics

As venues and arenas start opening up again, there’s cause for celebration—especially among live music fans and their favorite artists. Shows are being held, tours are being booked, and even festivals are returning as live music returns to the stage! After such a long time without concerts, fans are hyped to get back to the events they love. 

As a leading online ticket marketplaces, Vivid Seats has a finger on the pulse of live events. It should come as no surprise that fans are flocking back to concerts, but our data tells an even more amazing story. Here are five astonishing statistics that show live music is making a big comeback: 

Larger Groups are Heading to Concerts 

The squad is getting back together! Our data shows that the percentage of concert ticket orders for 4 or more tickets per order is up this year, which makes sense, because your favorite songs sound even better when sung together with your closest friends.

Fans are Going the Distance 

We get it—artists can’t travel to every city on their tour. But their biggest fans don’t mind, and they’re actually traveling, on average, 28 miles farther to catch their favorite artists live, compared to our data from 2019. That’s true dedication! 

Big Plans are Made in Advance  

Fans are so eager to return to live events that they’re planning their concert outings much farther in advance. Compared to 2019, customers this year are planning for concerts and purchasing tickets more than twice as far out from the event date!

We’re More Comfortable with Large Crowds 

According to a September Gallup poll, 58% of Americans say they are comfortable attending events with large crowds, up from 54% In May. Slowly but surely, we’re regaining confidence in larger gatherings.

Fans Want Breath of Fresh Air  

In many states, the venues seeing the biggest growth from pre-pandemic are outdoor venues. Fair grounds, boardwalks and camp sites have all become popular destinations for concertgoers.

Venues, fans, and artists are all coming together to revitalize the music scene, and it’s exciting to see the industry flourish after such a tough year and a half. At the recent Austin City Limits festival, which featured big headliners like Billie Eilish, Tyler, the Creator, and George Strait, we even got the chance to mix and mingle with excited fans as they picked up their tickets (and some free swag, too!) at our on-site event, and the energy was electric!  

Austin City Limits 2021

Are you ready to get back in the crowd? We’ve got you covered when it comes to scoring the perfect tickets to that concert you can’t wait to attend. Browse upcoming events and grab your tickets and start taking advantage of the industry’s only rewards program—Vivid Seats Rewards—today. 

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