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Concerts Latin Music

The Most Popular Latin Music Artists

September 15, 2023 by Vivid Seats

Latin music encompasses everything from Grupo Firme and Bad Bunny to Jennifer Lopez and Selena Gomez. It’s rock, reggaetón, pop, hip-hop—and it continues to influence diverse sets of genres and grow in popularity around the world.

In honor of National Latinx and Hispanic Heritage Month, Vivid Seats is recognizing the most popular Latin artists across the country, according to ticket sales data from artists in our Latin music category and from Billboard’s annual list of Top Latin Artists.

To find the top Latin music artist in your area, we’ve compiled an interactive map celebrating America’s love of Latin music and the wonderful variety of the most beloved performers across the county.  

From the West Coast to the East Coast, different artists have taken root in different regions.

SoCal loves Grupo Firme; NorCal cherishes a variety of artists including Pitbull, Mana and Los Bukis.

On the other side of the country, East Harlem native Marc Anthony is the most popular Latin artist in four out of the five Boroughs of New York City. The outlier? Brooklyn favors the reggaetón and trap hits of Bad Bunny.

Country music isn’t the only genre that has been at the forefront of the live music scene in Texas. The Lone Star State favors many artists, however, Bad Bunny is the best-selling Latin music artist in the metropolitan areas of Houston, San Antonio, El Paso and Dallas, while Austin prefers Enrique Iglesias. 

Central Florida, home to a large Puerto Rican community, loves its reggaetón, so it comes as no surprise that Puerto Rico native Bad Bunny is the best-selling artist there. In Southern Florida, Marc Anthony and his tropical salsa hits reign supreme. 

Most Popular Male Latin Music Artists

In total, 895 U.S. counties love Pitbull, making Mr. 305 the most popular and best-selling male Latin artist, according to U.S. county-level ticket sales data spanning more than a decade.

  1. Pitbull
  2. Bad Bunny
  3. Grupo Firme
  4. Enrique Iglesias
  5. Banda MS 

Bad Bunny checks in at No. 2, claiming 206 counties where he is the top-selling male Latin act. The reggaetón superstar has pockets of fans across the county, but is especially popular in large metropolitan areas like Chicago and Houston. 

Grupo Firme is the first most popular Latin music group and the third most popular overall. The Mexican septet, who first debuted in 2014, and captured Best Banda Album at the 2021 Latin Grammy Awards. Grupo Firme narrowly edged out Banda MS, who are currently enjoying global success since forming in 2003. 

Most Popular Female Latin Music Artists

Selena Gomez, who earned a best Latin pop album nomination at the 2022 Grammys, leads the way among female artists claiming 252 total counties. 

  1. Selena Gomez
  2. Jennifer Lopez
  3. Karol G
  4. Lucero
  5. Camila Cabello

Colombian singer and songwriter, Karol G enjoyed a meteoric rise in 2021, highlighted by performances at the Latin American Music Awards, Billboard Music Awards, and most recently, Lollapalooza. As she hits the road for her first-ever stadium tour across the country, Karol G rounds out the top three most popular female Latin music artists. 

Top 5 States for Latin Music 

Which state in the U.S. loves Latin music the most? Latin music is popular across the country, but nowhere is it more prominent than New Mexico and Nevada, based on the number of total Latin music concerts per capita. 

For those looking to jam out to today’s biggest Latin artists, the top five states for Latin music lovers are:

  1. New Mexico
  2. Nevada
  3. Arizona
  4. Utah
  5. Colorado 

Top 5 Venues for Latin Music Performances

Kaseya Center in Miami is the best venue to catch Latin music’s hottest stars, based on the number of Latin music concerts listed on Vivid Seats since 2010 to present day. 

  1. Kaseya Center (Miami, Fla.)
  2. Amway Center (Orlando, Fla.)
  3. Allstate Arena (Rosemont, Ill.)
  4. Coliseo de Puerto Rico (San Juan, Puerto Rico)
  5. Madison Square Garden (New York, N.Y.)

Buy Concert Tickets and Get Rewarded

Many of today’s top Latin music artists are currently zig-zagging the country on tour. If you’re looking to attend a show, take advantage of Vivid Seats Rewards. When you buy 10 tickets, you get the 11th on us! 

*Excluding taxes, fees, and processing costs. 



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