Latin music encompasses everything from Santana to Bad Bunny to Jennifer Lopez to Grupo Firme. It’s rock, reggaetón, pop, hip-hop—and it continues to influence diverse sets of genres and grow in popularity around the United States.
In honor of National Latinx and Hispanic Heritage Month, Vivid Seats is recognizing the most popular Latin artists across the country.
Analyzing ticket sales data from artists in our Latin music category, from Billboard’s annual list of Top Latin Artists as well as notable Latin acts that have enjoyed cross-genre success, we’ve compiled an interactive map celebrating America’s love of Latin music and the wonderful variety of the most beloved performers across the country.
To find the top Latin artist in your county, view the interactive map below:
From the West Coast to the East Coast, different artists have taken root in different regions. Some of these regional preferences are established and well-known, while others are new and surprising.
SoCal loves Grupo Firme; NorCal cherishes a variety of artists including Santana, Los Bukis, Pitbull and Mana.
On the other side of the country, East Harlem native Marc Anthony is the most popular Latin artist in four out of the five Boroughs of New York City. The outlier? Brooklyn favors the reggaetón and trap hits of Bad Bunny.
Latin music has been at the forefront of the live music scene in Texas. The Lone Star State favors many artists, however, Bad Bunny is the best-selling Latin artist in the metropolitan areas of Houston, San Antonio, El Paso and Dallas, while Austin prefers Enrique Iglesias.
Central Florida, home to a large Puerto Rican community, loves its reggaetón, so it comes as no surprise that Puerto Rico native Bad Bunny is the best-selling artist there. In Southern Florida, Marc Anthony and his tropical salsa hits reign supreme.
Most Popular Male Latin Music Artists
In total, 820 U.S. counties love Santana, making Carlos Santana and his band the most popular and best-selling male Latin artist, according to U.S. county-level ticket sales data spanning more than a decade.
- Santana
- Pitbull
- Bad Bunny
- Enrique Iglesias
- Grupo Firme
Mr. 305 checks in at No. 2, claiming 624 counties where he is the top-selling male Latin act. Pitbull, who was born in Miami after his family immigrated from Cuba, has pockets of fans across the county, but is especially popular in Maine.
Grupo Firme is the second most popular group behind Santana. The Mexican septet, who first debuted in 2014, and captured Best Banda Album at the 2021 Latin Grammy Awards. Grupo Firme narrowly edged out Los Bukis, who have surged in popularity recently following a 25-year hiatus that ended in 2021.
Most Popular Female Latin Music Artists
Latin sensation and pop icon Jennifer Lopez leads the way among female artists, claiming 67 total counties.
- Jennifer Lopez
- Karol G
- Gloria Trevi
- Shakira
- Ana Gabriel
Colombian singer and songwriter, Karol G enjoyed a meteoric rise in 2021, highlighted by performances at the Latin American Music Awards, Billboard Music Awards and Austin City Limits. Since her 2021 Bichota tour, she’s risen through the ranks to No. 2.
Top 5 States for Latin Music
Which state in the U.S. loves Latin music the most? Latin music is popular across the country, but nowhere is it more prominent than Nevada and California, based on the number of total Latin music concerts per capita.
For those looking to jam out to today’s biggest Latin artists, the top five states for Latin music lovers are:
- Nevada
- California
- Arizona
- Texas
- New Mexico
Top 5 Venues for Latin Music Performances
FTX Arena is the best venue to catch Latin music’s hottest stars, based on the number of Latin music concerts listed on Vivid Seats since 2010 to present day.
- FTX Arena (Miami, Fla.)
- Allstate Arena (Rosemont, Ill.)
- Kia Forum (Los Angeles, Calif.)
- Microsoft Theater (Los Angeles, Calif.)
- Payne Arena (Hidalgo, Texas)
Buy Concert Tickets and Get Rewarded
Many of today’s top Latin music artists are currently zig-zagging the country on tour. If you’re looking to attend a show, take advantage of Vivid Seats Rewards. When you buy 10 tickets, you get the 11th on us!
*Excluding taxes, fees, and processing costs.
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