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Vivid Seats Pricing Preview: NCAA Tournament Ticket Prices 2017

February 09, 2017 by Amy

March Madness Ticket Prices

A pinch of March Madness is on the way for college basketball February. For the first time ever, the NCAA men's basketball selection committee will reveal its top 16 seeds based on results as of Feb. 11, the day of the announcement.

With the sneak peek coming roughly a month before Selection Sunday, it's highly likely that the final bracket will look quite different when all is said and done.

Such is the case for NCAA Tournament ticket prices as well, but for those inclined to begin planning early, here's a glimpse into what the Vivid Seats marketplace currently has to offer.


Vivid Seats NCAA Tournament Pricing Preview


Salt Lake City Emerging as Most Popular Early-Round Site

NCAA Tournament action is returning to Salt Lake City's Vivint Smart Home Arena for the first time since 2013, and by the looks of ticket sales, fans are amped.

The site currently leads all first and second round hosts in terms of tickets sold, while also commanding the second-highest price with fans paying an average of $324 on purchases as of Feb. 3.

Entering the week, the undefeated Gonzaga Bulldogs maintained their place atop the AP Top 25, and should that status hold, they'll have a good shot at earning the top seed in the West Region.

As such, Gonzaga's path to the Final Four would begin in Salt Lake City, and the proximity to Spokane is likely one of the key factors driving the site's early demand.


The Cost to Follow Your Team

Looking at NCAA Tournament ticket prices as of Feb. 3, the most affordable path to the Final Four for consumers would be attending games in Salt Lake City and San Jose, which has a combined average price of $1,614.

On the other end of the spectrum, it may cost somewhere in the ballpark of $2,400 to attend all games in Buffalo and New York City, though prices are subject to change in the ensuing weeks. 

For what it's worth, over the past 4 years, the average cost to attend every session featuring the championship-winning team was $1,405.

Read more: What it Costs to See a Champion: Final Four and National Championship Game


Glendale Set to Host First-Ever Final Four

For the first time ever, University of Phoenix Stadium in Glendale, Ariz., will serve as the host site for the 2017 Final Four in April.

Of course, University of Phoenix Stadium is no stranger to putting on major marquee sporting events. Since opening in 2006, the multi-purpose venue has hosted the Super Bowl (2008, 2015), WrestleMania 26, BCS National Championship Game (2007, 2011), CONCACAF Gold Cup, and 2016 College Football National Championship Game.

Excitement around the first-ever Final Four in Glendale can already be seen via organic search traffic, as searches around Final Four ticket-related keywords are up 49% YOY from the last 3 weeks (1/16-2/4).


March Madness 2017 Schedule


First Four
March 14-15
NCAA Tournament Dayton - All Sessions
University of Dayton Arena - Dayton, OH
March 14
NCAA Tournament Dayton - Session 1
University of Dayton Arena - Dayton, OH
March 15
NCAA Tournament Dayton - Session 2
University of Dayton Arena - Dayton, OH


first and second rounds
March 16-18
NCAA Tournament Buffalo
KeyBank Center - Buffalo, NY
March 16-18
NCAA Tournament Milwaukee
BMO Harris Bradley Center - Milwaukee, WI
March 16-18
NCAA Tournament Orlando
Amway Center - Orlando, FL
March 16-18
NCAA Tournament Salt Lake City
Vivint Smart Home Arena - Salt Lake City, UT
March 17-19
NCAA Tournament Greenville
Bon Secours Wellness Arena - Greenville, SC
March 17-19
NCAA Tournament Indianapolis
Bankers Life Fieldhouse - Indianapolis, IN
March 17-19
NCAA Tournament Sacramento
Golden 1 Center - Sacramento, CA
March 17-19
NCAA Tournament Tulsa
BOK Center - Tulsa, OK


March 23-25
NCAA Midwest Regional
Sprint Center - Kansas City, MO
March 23-25
NCAA West Regional
SAP Center - San Jose, CA
March 24-26
NCAA East Regional
Madison Square Garden - New York, NY
March 24-26
NCAA South Regional
FedEx Forum - Memphis, TN


Final four & national championship
April 1, 3
Final Four - All Sessions
University of Phoenix Stadium - Glendale, AZ
April 1
Final Four - Semifinals
University of Phoenix Stadium - Glendale, AZ
April 3
National Championship
University of Phoenix Stadium - Glendale, AZ

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