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Sports NCAA Basketball

The Zion Effect: Zion Williamson Has Fans Flocking to Watch Duke

February 06, 2019 by Stephen Spiewak

The Zion Effect

Zion Williamson is special.

The 6-foot-7, 284-pound forward for Duke is a physical marvel who entered the college hoops scene with perhaps more buzz than any incoming freshman basketball player ever.

After all, Williamson, whose every gravity-defying dunk were documented for the last two years of his high school career, is a bona fide star, boasting 2.3 Million Twitter followers—more than many NBA teams.

The "Zion Effect" has manifested in tickets as well. 

For the 2018-2019 season, fans are traveling further to watch Duke play than ever before, with a median distance traveled of 469 miles. When Willianson and Duke hit the road, it's a major attraction for college hoops fans.

"He's the one that dazzles us the most," Duke fan Rick Steedle told Adam Zagoria

College hoops fans and world famous rappers: Brooklyn native Jay-Z was spotted sitting courtside when Duke traveled to face Pittsburgh last month.

In the graphic below, Vivid Seats explores how the Zion Effect is evident in ticket trends. 


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